PBR and Twinkies, Together at Last
In a strangely wonderful twist in the tale of the slow demise of Twinkies and Hostess, it now seems that the owners of the excellently-cheap Pabst Blue Ribbon beer will take ownership of the iconic brand.
Like their famed cakes, it looks as though Hostess can survive the apocalypse, or at least bankruptcy.
Hostess has been struggling for some time, selling off cakes and cutting jobs like there’s no tomorrow. This, in large part because they couldn’t reach an agreement with their bakers’ union. Although Twinkies are still available in Canada, production stopped in the U.S. back in November, with Twinkies being hoarded and sold on Ebay for as much as $5,000.
Now, Apollo Global Management and C. Dean Metropoulos & Co. look to buy up the failing brand. This is business as usual for Apollo, which is a buyout company. This is a potentially brilliant low-income marketing opportunity for Metropoulous, which also own PBR.
Twinkies and cheap beer. The opportunities for slightly-queasy nights in of movie drinking games with pastries on the side… Metropoulous better make good on this.
Of course, Apollo and Metropoulous are looking to own not only Twinkies but the rest of the Hostess cakes and a good number of factories. The rest of the Hostess brands are being split up, with Wonder Bread going to Flowers Foods while Devil Dogs and Ring Dings are off to Franz Family Bakery.
The question on everyone’s mind now is what disgusting recipes people will think of that combine Twinkies and PBR. Any ideas, Epic Meal Time?